Assuming  you were in a physics class where a drawn-catapult housing a piece of stone was given as an example of potential energy. The catapult-and-piece -of -stone stores energy based on its position, ready to spring into action. When the catapult is released, potential energy becomes kinetic energy and the piece of stone rockets skyward with effects.

Like this analogy of a drawn catapult-and-piece -of -stone, all entrepreneurs or firms have potential energy based on their current skills and capabilities - strengths that, if intersect with insights from Business intelligence  the rightful ways, can be converted to kinetic energy to propel their businesses to greater heights.  

Intersection Strategy is also helpful in creating linkages with energized entities in memory that convey relevant meaning to specific consumer groups for achieving higher growth.