Seasoning is a Kitchen Metaphor. It dominates minds when the thought for cooking arises. Consider the emergence of the following subcategories of Seasoning:

Tomatoes Seasoning
Stew Seasoning
Chicken Seasoning
Pepper-Soup Seasoning etc.

They all define what people are buying. However, you to can create.............Seasoning, (fill the space) and earn consumer loyalty and relationship.