Consumers are getting crazy about "SLIM" metaphor. Consider the emergence of::

  • Slim-fitted suits
  • Slim-fitted Shoes
  • Slim-fitted Chinos
  • Slim-fitted Jeans
  • Slim-Tea
  • Ultra-Slim TV etc.

They all define what people are buying in their various categories and subcategories. And you too can create Slim..................; fill the space!