Browsing Archive: August, 2016

Brand Positioning Guide

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Messaging 
Brand Positioning Model

The Brand Positioning Guide is a model with six archetypes for creating distinctive spaces in the minds of the customers. This model has two axes: Issues Addressed and Message Focus. In this insightful model, it is obvious that companies often engage in an analytical and creative process to develop or review their brand positioning, an exercise often triggered by the need to support a revised business strategy. One of the risks they may encounter, however, is embarking on positioning develop...

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Managing Dynamic Markets & Declining Relevance

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 


Sometimes the customer landscape changes, change that is evident in declining demand and drop in brand relevance pressurizes Marketing management to grope. For firms that want their brands stay relevant in the face of Declining Markets,John-Iduh's Market Dynamic Support provides response to the challenges of demand dynamics situations. This decision toolkit helps brands:

v  Resolve market dynamics challenge
       v  Overcome Customers' Reasons not to buy
                      v  Provide respo...

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Creating Barrier to Competition

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 


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Most firms develop  offerings that create new markets without considering what to do to prevent competition from unleashing assaults.  If brand should enjoy enduring profitability,  barrier to industry rivalry is indispensable.  For Brand owners that wants their brands to gain sustainable tenure of market position in ever competitive environment, John-Iduh's Competitive Threat Guard (CTG) assists Brand strategists devise brand-game-plans to:

v  Breakaway from competitive Threats

v  Enjoy last...

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Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 

 Finding & Translating Insights to Innovation & Strategies

 Insight is the foundation of Business or Program Strategies; Breakthrough Innovation Concepts and Appropriate Marketing Messages. For developing practitioners looking for fresh insights from some actual behaviors, attitudes, the ways consumers do their things, or  the entire business in order to kick-start new business approaches or refine the existing ones, John-Iduh's Insight Search  provides Ten (10) entities for identifying ideas ...

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Creating Customer-Driving Concepts

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Innovation 

Good concept not only drive customers but dictates what people buy. But creating brand concepts to earn approval and loyalty of customers requires dexterity. For developing practitioners who desire to create mind-compelling brand concepts customers will consider as  must-haves and inspire them to be willing to buy, John-Iduh's Frame to Win  assists marketers:

                                                                                                                             v  Create M...

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Identifying Profitable Markets

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 

 Identifying customer groups, both under-served and un-served, with potential to vote their spending on brand-offering is a sure route to money. For business practitioners that want to understand the needs of market groups, no matter the size, in order to invest and harvest from the space, John-Iduh's Making Riches from Niching helps firms:

                                                              v  Analyze to identify profitable and worthwhile Market segments;

v  Dissect Markets into fine...

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Creating the Reason to Buy Offer

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Messaging 

 Brand Position battles for customer attention, Value Proposition delivers Market-compelling selling points to make sales and profits. For firms that want to develop unique selling proposition for their brands, John-Iduh’s  Reason To Buy Offer supports brands develop winning associations customers respect. RTBO helps brand win through:

v   Values

      v   Relevance

        v   Must-haves

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Connecting Brands to Customers

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 

Connecting brand offerings to the people that will value them is a route to market success. Organizations that want to intersect their offerings with customers or align their brands to markets, John-Iduh's Brand + Market Intersection Support helps brands:   

      v  Connect to customer motivation

      v  Leverage Customer Swee-tspot

                                           v  Gain attentions on social media and achieve online success

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Cross-Border Marketing at Less Cost

Posted by John Iduh on Tuesday, August 23, 2016,

 Marketing brands beyond the country border without allocating resources to brand-building from scratch can be cost effective. For firms that want to launch their business abroad, avoiding brand-building initiative from scratch in the foreign markets, John-Iduh's Diaspora Marketing assists brand owners  efficiently launch their brands outside country border. Diaspora Marketing helps brands:

 v  Devise Cross-border strategies

                     v  Avoid Diaspora brand-building from scratch


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Intersection Marketing

Posted by John Iduh on Saturday, August 20, 2016, In : Insights for Strategies 

  Guide to Linking Customer Motivations to Brands

Since I began, in the year 2010, my ongoing market research: studying industry dynamics, and changes in and around product  categories, I have been convinced that Intersection Marketing has the potential to help businesses: Marketing Successfully! Towards that end, the guidelines below were designed to help businesses successfully formulate and execute Intersection Marketing Strategy!

Formulating Intersection Strategy                            ...

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About Me

John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: