A brand covers the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey.

Brand Strategy Value

Many small to midsize businesses don’t put much focus on brand strategy, instead choosing to focus on sales and distribution.  That’s a mistake, because a good brand strategy can help companies:

  • Stand out from their competition
  • Bring their competitive position and value proposition to life
  • Position them as a certain “something” in the minds of prospects and customers
  • Grow faster than weaker brands
  • Charge higher prices
  • Gain market power

Fortune 500 clients often pay $50,000 to $100,000 to define and shape their brand strategy. Growth Panel enables you to create quality business brand strategies on your own. Strong business brands generate more leads, accelerate sales cycles, and create financial goodwill on the balance sheet.

Brand Strategy Tools in Growth Specialist

  • Brand Audit:  Evaluate how prospects, customers and employees perceive a brand. Diagnose any brand problems, and recommend future solutions.
  • Develop a Brand Architecture:  Define your value proposition and prioritize features and benefits.
  • Create a Brand Strategy:  Complete the brand architecture to define the single idea a company stands for. Then select the personality traits to display to the market.
  • Develop a Brand Story:  Build a compelling story that conveys the brand strategy in all communications with the market.
  • Brand Visual Requirements:   Match colors, typestyles and logo characteristics to visually reinforce a brand. Match recommendations to an existing logo to determine effectiveness, or create recommendations to define a new corporate logo.
  • Brand Operational Requirements:  Define how to deliver on a brand promise through daily operations. Design procedures and processes to ensure the company delivers.