Showing category "Insights for Innovation" (Show all posts)

Creating Customer-Driving Concepts

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Innovation 


Good concept not only drive customers but dictates what people buy. But creating brand concepts to earn approval and loyalty of customers requires dexterity. For developing practitioners who desire to create mind-compelling brand concepts customers will consider as  must-haves and inspire them to be willing to buy, John-Iduh's Frame to Win  assists marketers:

                                                                                                                             v  Create M...


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Framing drives customers to buy

Posted by John Iduh on Sunday, June 5, 2016, In : Insights for Innovation 




If you create something capable of meeting needs (product) and use frame metaphors with supporting phrases or vocabularies that define a space (category or subcategory) such that it targets or have particular meaning, value or importance for some people;  affect or appeal to these people in emotional, social or self-expressive ways, customers will knock your door. Consider these:

/ Luna introduced “Energy Bar for women”.

/ Dettol reframed the skin-jelly space to include “Anti-bacteria Ski...


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How Chobani Won The Subcategory Competition and Drove Market Dynamics.

Posted by John Iduh on Monday, August 18, 2014, In : Insights for Innovation 

In the future, branding and business in general is going to involve more subcategory creation and competition and less “my brand is better than your brand” competition. This is because, with rare exemptions, that is the only way to achieve real profitable growth. In category after category, real growth results not from market share increases, but from brands that have created a set of “must haves” that define a new subcategory and then manage that subcategory by becoming its...


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Differentiation Marketing

Posted by John Iduh on Sunday, August 17, 2014, In : Insights for Innovation 



Differentiation Marketing

Challenge:
What are the Feasible ways to differentiate your brands  from competition in a market space?

Solution: Product Differentiation Model is a solution to assist you in differentiating your offering from that of competition. Product Differentiation Model will help you innovate beyond tried and tired industry practices by creating new approaches to challenge industry norms.


For Differentiation Marketing  Service, Text Me!

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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com