Showing category "Insights for Messaging" (Show all posts)

Brand Positioning Guide

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Messaging 
Brand Positioning Model

The Brand Positioning Guide is a model with six archetypes for creating distinctive spaces in the minds of the customers. This model has two axes: Issues Addressed and Message Focus. In this insightful model, it is obvious that companies often engage in an analytical and creative process to develop or review their brand positioning, an exercise often triggered by the need to support a revised business strategy. One of the risks they may encounter, however, is embarking on positioning develop...

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Creating the Reason to Buy Offer

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Messaging 

 Brand Position battles for customer attention, Value Proposition delivers Market-compelling selling points to make sales and profits. For firms that want to develop unique selling proposition for their brands, John-Iduh’s  Reason To Buy Offer supports brands develop winning associations customers respect. RTBO helps brand win through:

v   Values

      v   Relevance

        v   Must-haves

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About Me

John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: