Corporate identity is an extension of your brand and includes everything that bears your logo or contact information:

  • Business cards
  • Envelopes
  • Letterhead
  • Mailing labels
  • Email templates & signatures
  • Fax covers
  • Proposal/quote templates
  • Invoices/statements
  • Memos
  • Signage
  • Promotional items

Corporate identity should be consistent across all materials that touch your market, and should visually support your brand promise and brand personality traits.

Corporate Identity Value

Many companies spend time and money on things like business cards, yet overlook proposal templates, invoices and email signatures that prospects see more frequently. For example, when an employee customizes an email template with unusual designs or fonts, it can contradict an expensive and serious business card – and convey a far different impression to the customer.

Growth Panel enables you to ensure that your corporate identity is consistent across all touch points, and that it matches your brand promise and personality traits. This helps to create a consistent visual image that reinforces your position in the marketplace.

Corporate Identity Tools in Growth Panel

  • Evaluate Whether Current Identity Reflects Brand:  Evaluate all of your materials and compare them to your brand promise and personality traits. Determine if any elements need updating or revision.
  • Revise or Create Corporate Identity:  Create a checklist of all the materials you use to communicate with the market, and create a consistent identity across all touch points: business cards, letterhead, envelopes, shipping labels, invoices, fax cover sheets, memos, note cards, proposal templates, email templates and promotional items.
You might need to address your corporate identity if:
  • You haven’t yet created a brand strategy
  • You’ve recently updated your logo
  • You’re new or you’re repositioning your company
  • Your current identity isn’t consistent
  • Your logo needs revision