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Most firms develop  offerings that create new markets without considering what to do to prevent competition from unleashing assaults.  If brand should enjoy enduring profitability,  barrier to industry rivalry is indispensable.  For Brand owners that wants their brands to gain sustainable tenure of market position in ever competitive environment, John-Iduh's Competitive Threat Guard (CTG) assists Brand strategists devise brand-game-plans to:

v  Breakaway from competitive Threats

v  Enjoy lasting tenure of Market position

v  Create Barrier to Competitive Visibility

         v  Make competitors irrelevant to some markets

                    v  Provide Shield that reduces competitors' intentions

                                 to unleash assaults in a space a brand has advantage.