Good concept not only drive customers but dictates what people buy. But creating brand concepts to earn approval and loyalty of customers requires dexterity. For developing practitioners who desire to create mind-compelling brand concepts customers will consider as  must-haves and inspire them to be willing to buy, John-Iduh's Frame to Win  assists marketers:

                                                                                                                             v  Create Multi-Dimensional Brand Visions

v  Develop Unique Business Models

   v  Define customer Concepts & Values

                               v  Create relevant associations as interesting offerings