Marketing brands beyond the country border without allocating resources to brand-building from scratch can be cost effective. For firms that want to launch their business abroad, avoiding brand-building initiative from scratch in the foreign markets, John-Iduh's Diaspora Marketing assists brand owners  efficiently launch their brands outside country border. Diaspora Marketing helps brands:

 v  Devise Cross-border strategies

                     v  Avoid Diaspora brand-building from scratch

           v  Provides cost-effective foreign Marketing