Identifying customer groups, both under-served and un-served, with potential to vote their spending on brand-offering is a sure route to money. For business practitioners that want to understand the needs of market groups, no matter the size, in order to invest and harvest from the space, John-Iduh's Making Riches from Niching helps firms:

                                                              v  Analyze to identify profitable and worthwhile Market segments;

v  Dissect Markets into finer groups

                                    v  Select the appropriate targets for business strategies.

v  Select the viable Space to target 

          v  Act on the Market with Profit Potentials