Like i have written on the home page; To Kinetize means: "To Create Wealth with Kinetizing Initiative - that is to Leverage your existing energy (skills , competencies, reputation, organizational capabilities, or past achievements) creating innovative products that contain values "customer-must-seek-after" which define new categories/wealth-generating channels attune to consumer trends! Winning is when the category is defined by “must haves” that the competitor lacks. As a result, competitors will not have the visibility and credibility to even be considered and will thus be irrelevant or weak at best. The goal is no longer to increase market share but rather to create a context in which the product is dominant and there is no need for product preference competition. Kinetizing which is Category innovation will only be worthwhile if barriers can be created to keep competitors at bay or discourage them from entering the category at all. These barriers can include brand, scale, loyal customer base, technology, ongoing innovation or superior operations and execution. But they need to be resourced and managed over time.