Sometimes the customer landscape changes, change that is evident in declining demand and drop in brand relevance pressurizes Marketing management to grope. For firms that want their brands stay relevant in the face of Declining Markets,John-Iduh's Market Dynamic Support provides response to the challenges of demand dynamics situations. This decision toolkit helps brands:

v  Resolve market dynamics challenge
       v  Overcome Customers' Reasons not to buy
                      v  Provide response Strategies out of Declining Chaos