Insight Search [IS] 

Insight is the foundation of development. For developing practitioners looking for fresh insights from actual behaviors, attitudes and ways consumers do their things in order to develop: Business or Program Strategies; Breakthrough Innovation Concepts and Appropriate Marketing Messages; Or  brand owners  that want to kick-start new business approaches or refine the existing ones,John-Iduh's Insight Search  is a research service that aims to support brands unveil to translates ideas into business implications. IS looks to Ten (10) entities to find actionable Insights:

» Trends

» Culture

» Markets

  » Customers

» Categories

» Technology

» Competition

» Applications

» Outside-Perspectives

» Assets & Competencies