A marketing campaign is a series of touches with the market to communicate a key message. Campaigns can include media such as direct mail, telemarketing, email, trade shows, online media, traditional media and publicity. They can generate and nurture leads and they are the catalyst that generates sales activity and customers.

In B2B companies, marketing campaigns are the focal point of all revenue-generating activities. Good campaigns bring your brand strategy to life.  They are delivered through different distribution channels, and they funnel into the sales process.  Campaign planning determines the tools necessary for execution and the media to deliver to the market.

Marketing Campaign Value

Many B2B companies are sales-driven organizations.  Since Sales can do only so much each day, effective marketing campaigns provide the leverage a company needs to accelerate growth.

Companies with well-planned and well-executed campaigns are able to:

  • Generate more leads to convert to customers
  • Make sales reps more efficient and effective
  • Grow their brand faster
  • Build a revenue-generating infrastructure that’s not dependent on a few key sales reps

The key to campaign success is planning:  Quantify your revenue and customer goals, generate campaign ideas and strategies, target the audience, deliver one or two key messages and a call-to-action, create tools, and plan execution and measurement criteria.

Growth Panel enables you to create detailed campaign plans. With it, you can tie campaign strategies to financial goals, and marketing investments to sales, and you can quantify campaign value and the value you bring to the process.

Marketing Campaign Planning Tools in Growth Specialist

  • Develop Campaign Strategies:  Identify specific types of campaigns based on business goals. Choose from Internet marketing, trade shows, direct mail, email, traditional media, telemarketing and public relations.
  • Plan Internet Marketing Campaigns:  Focus on search engine marketing, email marketing, and online advertising to grow your business.
  • Plan Campaign Execution:  Quantify specific goals for impressions, response rates, and conversions; identify the steps prospects will take to become customers; project sales, revenue, and return on investment.
  • Improve Existing Campaigns:  Identify bottlenecks and inefficiencies in your sales process and recommend solutions to improve performance and increase revenue.