Showing Tag: "brand" (Show all posts)

Connecting Brands to Customers

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 


Connecting brand offerings to the people that will value them is a route to market success. Organizations that want to intersect their offerings with customers or align their brands to markets, John-Iduh's Brand + Market Intersection Support helps brands:   

      v  Connect to customer motivation

      v  Leverage Customer Swee-tspot

                                           v  Gain attentions on social media and achieve online success


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Insight Search

Posted by John Iduh on Sunday, August 17, 2014,



 Insight Search [IS] 

Insight is the foundation of development. For developing practitioners looking for fresh insights from actual behaviors, attitudes and ways consumers do their things in order to develop: Business or Program Strategies; Breakthrough Innovation Concepts and Appropriate Marketing Messages; Or  brand owners  that want to kick-start new business approaches or refine the existing ones,John-Iduh's Insight Search  is a research service that aims to support brands unveil to transl...


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Brand Vision

Posted by John Iduh on Sunday, August 17, 2014,


Creating Brand Vision + Market Application


Challenge: How do you Identify the Brand dimensions that are relevant for the strategic contexts you have at hand, and capable of resonating with  your chosen markets?


Solution: Brand Vision Model  will help you answer the question.  This solution was developed to help you adapt and apply your brand vision elements rightly to different market segments and in Geographies. This is important because my observation reveals that real  business starts...


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Intersection Marketing

Posted by John Iduh on Sunday, August 17, 2014,

Aligning Business to Markets

Problem: Many times, you observe that your customers find  it so reluctant  to buy your brands or subscribe to your services despite investment in great marketing that asked then to do just that. Then you start figuring out what to do to earn the loyalty of these customers.

Solution:  Intersection Marketing was  developed as solution to help you  align your Business objectives, resources and capabilities to the marketplace needs. It is a Product + Market Int...
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CREATING CONCEPTS THAT DEFINE WHAT PEOPLE ARE BUYING IS A TICKET TO SUCCESS.

Posted by John Iduh on Friday, July 11, 2014,


Elevate your offering by defining what the customer is buying. Ideally, it will become a “must have,” which means that if a brand is deficient on that characteristic it will be less relevant and unlikely to be considered. It may even become completely irrelevant. Consider:
  • Whole Foods Markets makes “organic food” a primary choice factor for food.
  • Dove created a case for moisturizing as a must-have shampoo characteristic
  • Patagonia arguing that clothing brands should have sustainable...

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Kinetizing strategy helps firms deliver two conflicting benefits

Posted by John Iduh on Thursday, January 16, 2014,
Kinetizing strategy can help firms convince their target markets that their products can accomplish two seemingly conflicting benefits. This is an attempt to straddle two conflicting values or reconciling conflicting consumer goals and create best-of-both solution:

  • BMW, for example, first made a strong competitive push into the US. market in the early 1980s. It positions its brand as  " the only automobile that offer both luxury and performance". At that time, consumers saw American luxury car...

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ROYAL PHILIPS Leverage Market Insight Plus Consumer Electronics-Trend to Kinetize

Posted by JOHN BRIGHT on Sunday, March 3, 2013,

Philips researchers asked 1,650 consumers and 180 customers in dozens of in-depth and qualitative interviews and focus groups on what was most important to them in using technology. Respondents from the Uk, U.S, France, Germany, The Netherlands, Hong Kong, China and Brazil agreed on one theing: they wanted the benefits of technology without the hassles. With these, Philips crafted “Sense and Simplicity” campaign with the believe that their brands plus innovation will reflect simplicity ...


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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com