Showing Tag: "cultural" (Show all posts)

Segment Marketing

Posted by John Iduh on Sunday, August 17, 2014,


Small-segment Marketing


Challenge: You and other firms have the desire to make it big in the Market segments where your products are sold. However, cut throat competition makes it difficult for your brand to achieve just that.

Solution: Small-segment marketing model is a solution developed to  help you succeeding successfully in a market niche. As an alternative route to avoid competing in a larger market, Small-segment marketing could help you become leader in small markets by specializing an...
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Diaspora Marketing

Posted by John Iduh on Sunday, August 17, 2014,


Diaspora Marketing

Challenge: Who would help  your brands break into foreign markets avoiding the often unfeasible attempt to build a brand on foreign shores from Zero?


Solution: Try Diaspora Marketing! This is a package of solution developed to help you  devise marketing program  targeted at Diasporas or consumer groups living away from their birth countries. It will assist you market your brand to a group that is familiar with and has an affinity for offerings that come from their home cou...
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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com