Showing Tag: "insight" (Show all posts)

INSIGHT SEARCH

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 

 Finding & Translating Insights to Innovation & Strategies

 Insight is the foundation of Business or Program Strategies; Breakthrough Innovation Concepts and Appropriate Marketing Messages. For developing practitioners looking for fresh insights from some actual behaviors, attitudes, the ways consumers do their things, or  the entire business in order to kick-start new business approaches or refine the existing ones, John-Iduh's Insight Search  provides Ten (10) entities for identifying ideas ...


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Insight Search

Posted by John Iduh on Sunday, August 17, 2014,



 Insight Search [IS] 

Insight is the foundation of development. For developing practitioners looking for fresh insights from actual behaviors, attitudes and ways consumers do their things in order to develop: Business or Program Strategies; Breakthrough Innovation Concepts and Appropriate Marketing Messages; Or  brand owners  that want to kick-start new business approaches or refine the existing ones,John-Iduh's Insight Search  is a research service that aims to support brands unveil to transl...


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INTERSECTION MARKETING

Posted by JOHN BRIGHT on Tuesday, July 15, 2014,


Since I began, in the year 2010, my ongoing  research: studying industry dynamics, market segments, and changes in and around product  categories, I have been convinced that
Intersection Marketing has the potential to help businesses drive customer-following. This is because, my observation of the business landscape has clear evidence that: 

 "a firm could develop great marketing supported by large budgets but will not make a dent or even move a needle unless it creates intersection space th...


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ROYAL PHILIPS Leverage Market Insight Plus Consumer Electronics-Trend to Kinetize

Posted by JOHN BRIGHT on Sunday, March 3, 2013,

Philips researchers asked 1,650 consumers and 180 customers in dozens of in-depth and qualitative interviews and focus groups on what was most important to them in using technology. Respondents from the Uk, U.S, France, Germany, The Netherlands, Hong Kong, China and Brazil agreed on one theing: they wanted the benefits of technology without the hassles. With these, Philips crafted “Sense and Simplicity” campaign with the believe that their brands plus innovation will reflect simplicity ...


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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com