Showing Tag: "marketing" (Show all posts)

Brand Positioning Guide

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Messaging 
Brand Positioning Model
 

The Brand Positioning Guide is a model with six archetypes for creating distinctive spaces in the minds of the customers. This model has two axes: Issues Addressed and Message Focus. In this insightful model, it is obvious that companies often engage in an analytical and creative process to develop or review their brand positioning, an exercise often triggered by the need to support a revised business strategy. One of the risks they may encounter, however, is embarking on positioning develop...


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INSIGHT SEARCH

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 

 Finding & Translating Insights to Innovation & Strategies

 Insight is the foundation of Business or Program Strategies; Breakthrough Innovation Concepts and Appropriate Marketing Messages. For developing practitioners looking for fresh insights from some actual behaviors, attitudes, the ways consumers do their things, or  the entire business in order to kick-start new business approaches or refine the existing ones, John-Iduh's Insight Search  provides Ten (10) entities for identifying ideas ...


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Connecting Brands to Customers

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 


Connecting brand offerings to the people that will value them is a route to market success. Organizations that want to intersect their offerings with customers or align their brands to markets, John-Iduh's Brand + Market Intersection Support helps brands:   

      v  Connect to customer motivation

      v  Leverage Customer Swee-tspot

                                           v  Gain attentions on social media and achieve online success


...
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How Chobani Won The Subcategory Competition and Drove Market Dynamics.

Posted by John Iduh on Monday, August 18, 2014, In : Insights for Innovation 

In the future, branding and business in general is going to involve more subcategory creation and competition and less “my brand is better than your brand” competition. This is because, with rare exemptions, that is the only way to achieve real profitable growth. In category after category, real growth results not from market share increases, but from brands that have created a set of “must haves” that define a new subcategory and then manage that subcategory by becoming its...


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Homogeneous Marketing

Posted by John Iduh on Sunday, August 17, 2014,


Homogeneous
Marketing


Challenge: How do avoid serving the mass markets, but rather, focusing on the customer groups with same needs and wants?


Solution: Homogeneous Marketing is a solution  to assist you do just that. It will help you target your products at customers that have same needs. To illustrate, members of associations, pupils, and some factory workers need uniforms.

For Homogeneous Marketing  advice, Text Me!

...
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Decision Supports

Posted by John Iduh on Sunday, August 17, 2014,


Decision Supporting


Challenge: How do you overcome a tough marketing decision ahead? How do you make strategic decisions and be sure that they are accurate and will be successful?

Solution: Decision Support is a solution developed to help you:

  • With insightful tips, checklists, practical advices and Directions at Stages of Marketing Management/ Decision Making Processes.
  • With Marketing algorithm-  step-by-step & descriptive ways to carefully solving your marketing problems, 
  • with such practical ...

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Winning Marketing

Posted by John Iduh on Sunday, August 17, 2014,

Creating Marketing Cases


Cases on Breakthrough Marketing & Major accomplishments of successful organizations could serve as models to help in devising marketing strategies. Prophet's David Aaker has posited that: " When I am asked for guidance on a brand or marketing problem, I usually respond that I know a method that is “guaranteed” to work: Find an organization that has successfully addressed a similar problem, and adapt what they did. Don’t limit the search to those organizations...


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Segment Marketing

Posted by John Iduh on Sunday, August 17, 2014,


Small-segment Marketing


Challenge: You and other firms have the desire to make it big in the Market segments where your products are sold. However, cut throat competition makes it difficult for your brand to achieve just that.

Solution: Small-segment marketing model is a solution developed to  help you succeeding successfully in a market niche. As an alternative route to avoid competing in a larger market, Small-segment marketing could help you become leader in small markets by specializing an...
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Diaspora Marketing

Posted by John Iduh on Sunday, August 17, 2014,


Diaspora Marketing

Challenge: Who would help  your brands break into foreign markets avoiding the often unfeasible attempt to build a brand on foreign shores from Zero?


Solution: Try Diaspora Marketing! This is a package of solution developed to help you  devise marketing program  targeted at Diasporas or consumer groups living away from their birth countries. It will assist you market your brand to a group that is familiar with and has an affinity for offerings that come from their home cou...
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Brand Vision

Posted by John Iduh on Sunday, August 17, 2014,


Creating Brand Vision + Market Application


Challenge: How do you Identify the Brand dimensions that are relevant for the strategic contexts you have at hand, and capable of resonating with  your chosen markets?


Solution: Brand Vision Model  will help you answer the question.  This solution was developed to help you adapt and apply your brand vision elements rightly to different market segments and in Geographies. This is important because my observation reveals that real  business starts...


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Intersection Marketing

Posted by John Iduh on Sunday, August 17, 2014,

Aligning Business to Markets

Problem: Many times, you observe that your customers find  it so reluctant  to buy your brands or subscribe to your services despite investment in great marketing that asked then to do just that. Then you start figuring out what to do to earn the loyalty of these customers.

Solution:  Intersection Marketing was  developed as solution to help you  align your Business objectives, resources and capabilities to the marketplace needs. It is a Product + Market Int...
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INTERSECTION MARKETING

Posted by JOHN BRIGHT on Tuesday, July 15, 2014,


Since I began, in the year 2010, my ongoing  research: studying industry dynamics, market segments, and changes in and around product  categories, I have been convinced that
Intersection Marketing has the potential to help businesses drive customer-following. This is because, my observation of the business landscape has clear evidence that: 

 "a firm could develop great marketing supported by large budgets but will not make a dent or even move a needle unless it creates intersection space th...


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Wal-Mart Used Kinetizing Approach to Reach Customers in Different Geographic Markets.

Posted by John Iduh on Sunday, June 30, 2013,
Wal-Mart with its new stores of community concept, segments its customers on geographic basis. Now over two dozens of Wal-Mart stores have been designed to reflect the communities in which they are located.
For instance, there is a Wal-Mart with a western flair in F.T Collins Colorado and a two-level art-deco-inspired unit to draw in wealthy African-Americans in Balwin Hills, California. In an effort to carter for the fourth largest Amish communityin the United states, the Middlefield, Ohio, W...
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Things To Consider When Choosing A Toothpaste

Posted by Oral B on Thursday, April 25, 2013,

These days, you may feel overwhelmed by the types of toothpaste available at your grocery store or pharmacy. Just remember: The best toothpaste for you is the one you like well enough to use every day.

Of course, you can buy a few different types for variety, or to suit the tastes and needs of your family members. Today, there are toothpastes to meet the oral care needs of virtually everybody, and you can’t really go wrong with any toothpaste that has the seal of the American Dental...


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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com