Showing Tag: "messaging" (Show all posts)

Creating the Reason to Buy Offer

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Messaging 

 Brand Position battles for customer attention, Value Proposition delivers Market-compelling selling points to make sales and profits. For firms that want to develop unique selling proposition for their brands, John-Iduh’s  Reason To Buy Offer supports brands develop winning associations customers respect. RTBO helps brand win through:

v   Values

      v   Relevance

        v   Must-haves

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Creating Relevance that define some opening gaps from rivals is the Route to Making Competition Irrelevant

Posted by John Iduh on Sunday, June 5, 2016, In : Insights for Strategies 
Image result for differentiation~image

Competition is irrelevant when industry rivalries are not important (to the customers) or relating to the need, or solution being discussed; or purchase decisions being considered (right now). In other words competitors are not relevant. The relevant offer (brand offering) is the one that provides for such needs or has the solution [now] during the purchase decision [being taking right now]. Look at these:

/ Stain-removing detergent

/ Colour-protecting detergent

/ Colour-Brightening deterg...

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About Me

John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: