Showing Tag: "niche" (Show all posts)

Homogeneous Marketing

Posted by John Iduh on Sunday, August 17, 2014,


Challenge: How do avoid serving the mass markets, but rather, focusing on the customer groups with same needs and wants?

Solution: Homogeneous Marketing is a solution  to assist you do just that. It will help you target your products at customers that have same needs. To illustrate, members of associations, pupils, and some factory workers need uniforms.

For Homogeneous Marketing  advice, Text Me!

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Kinetizing strategy helps firms deliver two conflicting benefits

Posted by John Iduh on Thursday, January 16, 2014,
Kinetizing strategy can help firms convince their target markets that their products can accomplish two seemingly conflicting benefits. This is an attempt to straddle two conflicting values or reconciling conflicting consumer goals and create best-of-both solution:

  • BMW, for example, first made a strong competitive push into the US. market in the early 1980s. It positions its brand as  " the only automobile that offer both luxury and performance". At that time, consumers saw American luxury car...

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About Me

John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: