Showing Tag: "strategies" (Show all posts)

Intersection Marketing

Posted by John Iduh on Saturday, August 20, 2016, In : Insights for Strategies 



  Guide to Linking Customer Motivations to Brands

Since I began, in the year 2010, my ongoing market research: studying industry dynamics, and changes in and around product  categories, I have been convinced that Intersection Marketing has the potential to help businesses: Marketing Successfully! Towards that end, the guidelines below were designed to help businesses successfully formulate and execute Intersection Marketing Strategy!


Formulating Intersection Strategy                            ...

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Creating Relevance that define some opening gaps from rivals is the Route to Making Competition Irrelevant

Posted by John Iduh on Sunday, June 5, 2016, In : Insights for Strategies 
Image result for differentiation~image

Competition is irrelevant when industry rivalries are not important (to the customers) or relating to the need, or solution being discussed; or purchase decisions being considered (right now). In other words competitors are not relevant. The relevant offer (brand offering) is the one that provides for such needs or has the solution [now] during the purchase decision [being taking right now]. Look at these:

/ Stain-removing detergent

/ Colour-protecting detergent

/ Colour-Brightening deterg...


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Wal-Mart Used Kinetizing Approach to Reach Customers in Different Geographic Markets.

Posted by John Iduh on Sunday, June 30, 2013,
Wal-Mart with its new stores of community concept, segments its customers on geographic basis. Now over two dozens of Wal-Mart stores have been designed to reflect the communities in which they are located.
For instance, there is a Wal-Mart with a western flair in F.T Collins Colorado and a two-level art-deco-inspired unit to draw in wealthy African-Americans in Balwin Hills, California. In an effort to carter for the fourth largest Amish communityin the United states, the Middlefield, Ohio, W...
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ROYAL PHILIPS Leverage Market Insight Plus Consumer Electronics-Trend to Kinetize

Posted by JOHN BRIGHT on Sunday, March 3, 2013,

Philips researchers asked 1,650 consumers and 180 customers in dozens of in-depth and qualitative interviews and focus groups on what was most important to them in using technology. Respondents from the Uk, U.S, France, Germany, The Netherlands, Hong Kong, China and Brazil agreed on one theing: they wanted the benefits of technology without the hassles. With these, Philips crafted “Sense and Simplicity” campaign with the believe that their brands plus innovation will reflect simplicity ...


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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com