Showing Tag: "strategy" (Show all posts)

Brand Positioning Guide

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Messaging 
Brand Positioning Model
 

The Brand Positioning Guide is a model with six archetypes for creating distinctive spaces in the minds of the customers. This model has two axes: Issues Addressed and Message Focus. In this insightful model, it is obvious that companies often engage in an analytical and creative process to develop or review their brand positioning, an exercise often triggered by the need to support a revised business strategy. One of the risks they may encounter, however, is embarking on positioning develop...


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INSIGHT SEARCH

Posted by John Iduh on Tuesday, August 23, 2016, In : Insights for Strategies 

 Finding & Translating Insights to Innovation & Strategies

 Insight is the foundation of Business or Program Strategies; Breakthrough Innovation Concepts and Appropriate Marketing Messages. For developing practitioners looking for fresh insights from some actual behaviors, attitudes, the ways consumers do their things, or  the entire business in order to kick-start new business approaches or refine the existing ones, John-Iduh's Insight Search  provides Ten (10) entities for identifying ideas ...


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Decision Supports

Posted by John Iduh on Sunday, August 17, 2014,


Decision Supporting


Challenge: How do you overcome a tough marketing decision ahead? How do you make strategic decisions and be sure that they are accurate and will be successful?

Solution: Decision Support is a solution developed to help you:

  • With insightful tips, checklists, practical advices and Directions at Stages of Marketing Management/ Decision Making Processes.
  • With Marketing algorithm-  step-by-step & descriptive ways to carefully solving your marketing problems, 
  • with such practical ...

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Concepts Guide

Posted by John Iduh on Sunday, August 17, 2014,

Creating Concepts


Challenge: How do you create concepts that will impress customers, as good purchase option and be willing to buy?


Solution: Concepts framing Guides is a solution developed to help you create concepts that will impress people to buy. It leverages  customer knowledge to help you frame concepts that will earn the loyalty of customers. Framing concepts matters. Framing, if turns out, can affect how a people perceive, talk about, develop attitudes toward, and, ultimately, buy a...


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Intersection Marketing

Posted by John Iduh on Sunday, August 17, 2014,

Aligning Business to Markets

Problem: Many times, you observe that your customers find  it so reluctant  to buy your brands or subscribe to your services despite investment in great marketing that asked then to do just that. Then you start figuring out what to do to earn the loyalty of these customers.

Solution:  Intersection Marketing was  developed as solution to help you  align your Business objectives, resources and capabilities to the marketplace needs. It is a Product + Market Int...
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CREATING CONCEPTS THAT DEFINE WHAT PEOPLE ARE BUYING IS A TICKET TO SUCCESS.

Posted by John Iduh on Friday, July 11, 2014,


Elevate your offering by defining what the customer is buying. Ideally, it will become a “must have,” which means that if a brand is deficient on that characteristic it will be less relevant and unlikely to be considered. It may even become completely irrelevant. Consider:
  • Whole Foods Markets makes “organic food” a primary choice factor for food.
  • Dove created a case for moisturizing as a must-have shampoo characteristic
  • Patagonia arguing that clothing brands should have sustainable...

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ROYAL PHILIPS Leverage Market Insight Plus Consumer Electronics-Trend to Kinetize

Posted by JOHN BRIGHT on Sunday, March 3, 2013,

Philips researchers asked 1,650 consumers and 180 customers in dozens of in-depth and qualitative interviews and focus groups on what was most important to them in using technology. Respondents from the Uk, U.S, France, Germany, The Netherlands, Hong Kong, China and Brazil agreed on one theing: they wanted the benefits of technology without the hassles. With these, Philips crafted “Sense and Simplicity” campaign with the believe that their brands plus innovation will reflect simplicity ...


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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com