Showing Tag: "winning" (Show all posts)

Framing drives customers to buy

Posted by John Iduh on Sunday, June 5, 2016, In : Insights for Innovation 




If you create something capable of meeting needs (product) and use frame metaphors with supporting phrases or vocabularies that define a space (category or subcategory) such that it targets or have particular meaning, value or importance for some people;  affect or appeal to these people in emotional, social or self-expressive ways, customers will knock your door. Consider these:

/ Luna introduced “Energy Bar for women”.

/ Dettol reframed the skin-jelly space to include “Anti-bacteria Ski...


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Winning Marketing

Posted by John Iduh on Sunday, August 17, 2014,

Creating Marketing Cases


Cases on Breakthrough Marketing & Major accomplishments of successful organizations could serve as models to help in devising marketing strategies. Prophet's David Aaker has posited that: " When I am asked for guidance on a brand or marketing problem, I usually respond that I know a method that is “guaranteed” to work: Find an organization that has successfully addressed a similar problem, and adapt what they did. Don’t limit the search to those organizations...


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Concepts Guide

Posted by John Iduh on Sunday, August 17, 2014,

Creating Concepts


Challenge: How do you create concepts that will impress customers, as good purchase option and be willing to buy?


Solution: Concepts framing Guides is a solution developed to help you create concepts that will impress people to buy. It leverages  customer knowledge to help you frame concepts that will earn the loyalty of customers. Framing concepts matters. Framing, if turns out, can affect how a people perceive, talk about, develop attitudes toward, and, ultimately, buy a...


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Kinetizing: The Criteria for Winning in The Marketplace

Posted by JOHN BRIGHT on Thursday, June 21, 2012,

Like i have written on the home page http://johniduh.yolasite.com/; To Kinetize means: "To Create Wealth with Kinetizing Initiative - that is to Leverage your existing energy (skills , competencies, reputation, organizational capabilities, or past achievements) creating innovative products that contain values "customer-must-seek-after" which define new categories/wealth-generating channels attune to consumer trends! Winning is when the category is defined by “must haves” that the co...


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About Me


John Iduh Certified Consumer Insights / Business Development Professional. John has contributed to the success of Hero Beer, Grand Malt, Trophy Lager, Beta Malt, TINK Africa, Surge Mobile, Johntrecs Foot-wears and Globus Chicken. He translates insights into Business implications, supporting brands develop Strategies,Iinnovation and Messaging. John has wider Knowledge of Nigerian-Geographies. He works with SMEs to help their brands win through Insights! John's skills lie in Insight Generation & Translation » Innovation Conceptualizing & Evaluation » Customer Segmentation & Niche Definition » Category Definition and Value Proposition » Business or Program strategy Development » Appropriate Marketing Message Development » Creating New Markets and Customers » Managing Declining Markets & Relevance. Tel:07031399556, 08022768694. E-mail: iduhjohn18@gmail.com