Wal-Mart with its new stores of community concept, segments its customers on geographic basis. Now over two dozens of Wal-Mart stores have been designed to reflect the communities in which they are located.
For instance, there is a Wal-Mart with a western flair in F.T Collins Colorado and a two-level art-deco-inspired unit to draw in wealthy African-Americans in Balwin Hills, California. In an effort to carter for the fourth largest Amish communityin the United states, the Middlefield, Ohio, Wal-Mart offers hitching posts outside for horse, block ice for refridgerators and a huge assortments of denim fabric for making work pants.

What a kinetizing strategy - matching insights from geographic-market intelligence with Wal-Marts energies to create community-oriented stores.