Creating Marketing Cases


Cases on Breakthrough Marketing & Major accomplishments of successful organizations could serve as models to help in devising marketing strategies. Prophet's David Aaker has posited that: " When I am asked for guidance on a brand or marketing problem, I usually respond that I know a method that is “guaranteed” to work: Find an organization that has successfully addressed a similar problem, and adapt what they did. Don’t limit the search to those organizations that look like your own, but be willing to look more broadly". 

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