What is Business Kinetizing Model?

Business Kinetizing model a Strategic business growth model designed to help firms  match their existing energies (or strengths) with insights from Market intelligence, such that company products  are tailored with relrvance to fit the trending-market requirements - such as buyer needs, goals, aspirations, choices, priorities and lifestyles - by creating  "must-haves", that open some defining gaps from compettiton, creating market category-space.

The Kinetizing firms are those firms that are  proficient in leveraging their existing energies (or strengths) with  insights from market intelligence to create new markets or subcategories away from competition. Those firms are smart in:


  • Detecting market signals from the business periphery and acting on them
  •  Markets, Competition / Change Sensing : Learning the current and the distance events in the business landscapes. 
  • Researching key drivers of customer Value and how market segments are evolving
  • Learning consideration sets people use to form preferences for making product purchases
  • Devising strategies from the outside-in
  • Generating Ideas for Value Creation that consumers will be willing to buy.
  • Creating new Categories, subcategories  - Market spaces that open defining gap from competition.
  • Crafting emotive frames for Brand/Market positioning as bases for business or brand-customer relationship
  •  Customer linking, Market Relating - Doing the needful for customers and carefully chosen target markets.
  •  Market-Channel Bonding & Relationship
  • Business re-alignment at the time of market dynamics, heightened competition, and declining market shares, profits and revenue margins.